The term artwork covers a multitude of operations, from simple page layout to creative design and concepts, artwork can be as simple or complex as you require. Examples shown here range from the simplest form through to highly technical illustrations.
The cost of print is exactly the same whether it be from a poor piece of artwork or immaculately produced artwork; the results between the two however can be a huge. In our opinion, good design and artwork is an investment!
Gone are the days of artboards, cow gum, 3M spray booths, acetate overlays and physical proofs, now all artwork is digital.
Artwork in its basic form is page layout, using proprietary software such as Adobe Indesign to add blocks of text, lines and logos to create a printed page. The finished artwork is proofed to the client in pdf format.
Bleeds and crop marks are added prior to printing depending on the substrates and print processes.
Top Tip:
It is said good design is where function meets form that is true for artworking.
Creative design is at the heart of print. Starting with a client briefing, we scope out your project and the style of design you require, along with the purpose and expectations of your print. The more we understand your requirements, the quicker, better and more cost effective we will be.
Team brainstorm sessions flesh out creative concepts which are shared and worked up into working designs for approval.
Top Tip:
Be clear on your design expectations, complete a design brief at the outset.
Technical design is all about detail. We import complex engineering drawings and work them up into visually appealing design elements for publication and/or print.
One image can be made up of 100’s or 1,000’s of tiny elements as you can see here.
Top Tip:
Harmonising engineering CAD files and graphic design files is a specialist skillset.
An artform in its own right, infographics is a visual representation of information or data. It is said ‘a good infographic is worth a thousand words’, something we firmly believe in. Good infographic design is a skill, where the information is easy to read and digest whilst keeping harmony on the page.
Top Tip:
Keep it simple, allow plenty of white space and harmonise the colour palette.
As transactional print continues to move online, the demand for e-forms has risen accordingly. With many apps offering basic e-signing functionality, there has been a steady demand from professional clients who want purposely designed, branded and uniquely functional e-signature solutions.
Top Tip:
Clients have a love/hate relationship with e-forms, let us make yours user friendly.
A good brand will be cohesive across all deliverables such as email signatures, websites, social media headers, advertising, presentations, printed and digital stationery, word docs, brochures, business cards, exhibition graphics, workwear and signage.
A brand guideline pack, gives clear instructions for both internal and external use of your brand, this should cover:
Top Tip:
You will be amazed at how consistent and professional your brand will be once you have your own brand guidelines.
