April 20, 2021
This car safety company manufactures a patented Anti-Escape system for all child car seats protecting your loved ones whilst driving.
The Problem –
The 5 Point Plus is available in 13 languages, with bespoke packaging for each market. The business was continually facing the decision between big production runs and storage of multiple languages or smaller print quantities but at significantly higher unit costs.
The UK market required a versatile solution that would cope with warehouse and retail outlet handling by the likes of John Lewis and Halfords, but was also suited to individual web sales whilst remaining clean, strong with an intrinsic high value.
The Solution –
Reynolds Press has tried various approaches to manage the conflicting needs for low storage and low printing costs. Techniques ranged from overprinting languages, through to the state-of-the-art digital on demand carton printing.
However the solution adopted coincided with the launch of a new product variant. We decided to rearrange the layout and focus on the illustrations and images to replace the need for multiple translations.
The Result –
Working with the client, we-designed the packaging and we now have just one box covering 6 languages. The client has reduced stock levels, less money invested in stock and reduced logistics, they are delighted with the result and so are we!