April 20, 2021
The Problem –
Cadent Gas are a major UK utility company with an ongoing need to dig up roads and footpaths to maintain its services. They were looking for better signage, safety, security and communication for the people who came into contact and were affected by their work.
Other utility companies had easier to read, although not perfect, signage.
The challenge was to ‘wrap’ the clients preferred fencing product; StrongWall TM, with a graphic that is robust, light, easy to install which has superior graphical properties.
The Solution –
Our first incarnations were based on a hard wearing PVC mesh which was welded into shape with fixing holes and proved durable during trials. The problem with PVC mesh is that it is not easily recyclable and ends up in landfill, leaching poisonous chemicals into the ground for generations to come.
Further work led us to explore a polyester weave material which had better print qualities and air flow permeability. This was visually better and safer for the workforce and members of the public whilst being more sustainable than PVC. During this time we developed a fixing based on reusable cable ties.
Investigating polyester further, we explored the environmental impact of our materials and managed to source a sustainable fabric from Germany that has class leading credentials and is 100% recyclable. Costing just a fraction more than poorer quality polyester yarns, we went on to print test this material.
The client also commissioned Reynolds to develop the signage style and brand guidelines so the finished article looks good as well as performing brilliantly.
The Result –
With class leading, clear and easy to read graphics our client now communicates a strong positive message to the public with quick links for further information about the road works should they require it.
The safety ‘wall’ is lighter, more wind resistant than previous barrier systems and can be folded up and re-used many times.
At the end of it’s life the product is returned to Reynolds for recycling at a special polyester recycling facility where the yarn joins other specified waste and is converted into energy powering 59,000 homes in the UK. No part of the graphic is wasted nor ends up in landfill.
So after many months of development, testing and trials we have created a great product with class leading eco credentials that 100% satisfies the original brief whilst also contributing to both the clients and Reynolds’ carbon neutral ambitions and core values.
We are particularly proud of this product and how we have helped deliver our client a sustainable alternative to an age old problem.