April 20, 2021
When world-famous insurers Lloyds Register moved to stunning new premises in Birmingham, we were asked to work alongside its creative team to ‘soften’ the new building. LR wanted to create a feeling of belonging, purpose and heritage for the staff.
We printed and installed imagery, signage and navigation on steel, vinyl, acrylic and glass surfaces. This ‘soft’ branding treatment extended through all training and meeting rooms, pods, cafe, drinks areas and print stations.
The softening proved so successful that this building is now used as LR’s interior design model for all ongoing and future office moves.