Essentially the they are the same, booklets are used for non-commercial promotion, while brochures are used to advertise products and services. Brochures also typically have more pages and images. Booklets have multiple pages, but generally contain fewer pages and more words than images to inform the reader. Both are brought together with a saddle stitch, spiral, wiro, rivets or perfect binding.
The most cost effective method of binding where folded sheets are gathered and held together with a metal staple or sewn thread through the folded spine. Sometimes known as wire stitching or section sewing, saddle stitching is the perfect choice for brochures with lower page counts and projects with shorter lead times.
Top Tip:
Allow for binding creep on larger paginations.
Using a PUR adhesive, these brochures are built to last and can handle heavy paper stocks and a high page volume. Gloss, matt, anti-scuff and soft-touch laminates available, dependent on cover materials.
Top Tip:
Spot UV varnishing and foiling work really well on brochure covers.
