Direct mailing is x4 times more successful than digital mailing. Because customers physically handle direct mail it has a much greater chance of being kept and read.
With fewer companies operating in the direct mail space these days, it is much easier to be noticed and run successful campaigns.
Using paper based products, mailings are 100% recyclable, especially when used with clear cellulose based wraps.
De duping, checking for missing information like postcodes and names, making sure the right information is in the right data fields. Mapping the data fields to our print files.
As data processors, we have strict proven systems to receive, use and then delete your data once the mailing is complete. Reynolds Press is ICO registered and compliant.
Top Tip:
Let us have your data files well in advance of the mailing so they can be cleansed, deduped and proofed back to you in plenty of time.
Personalisation is a lot more than a name and address these days, it is possible to personalise the copy and images of the letter, leaflet or in this case even the cover and text pages of each hardbound book!
With success rates of over 25%, creative direct mail campaigns can unlock your sales pipeline.
Top Tip:
Speak to us to see how much personalisation we can pack into your next mailing, you will be amazed!
Bringing it all together……. the printed outer, the personalised letter, leaflet, video brochure, pens, coffee cups, chocolate pizza’s, branded cakes and biscuits, tomato sauce bottles, wet wipes, drinking water bottles, balloons and many more, there is nothing we cannot fulfil.
Monitoring the deliveries ready for your telesales follow-up campaigns is part and parcel of the process.
Top Tip:
Max out Royal Mail bandwidths where you can, there is no point in sending out a 50g letter when you are paying for 100g postage.
A specialist premium service for property professionals, Landlord Letters are a de facto method to connect with landlords who might be willing to sell some or all of their properties.
Our premium service is unique is offering highly complex personalisation, coloured envelopes, a choice of our own handwriting Royal Mail approved fonts and a choice of franked or stamped mail leading to above average response rates.
Top Tip:
Best used for highly targeted low volume campaigns when you need to stand out above the crowd. In this business, there is only 1 winner....
Targeted at creatives, the message was ‘what could you achieve with Adobe Creative Suite?’ We produced a mirror campaign with printed on the reverse then sandwiched onto a red acrylic in the Adobe brand colour.
The outer packaging was printed with white ink on kraft card and mailed out to Adobe’s target audience.
We used ink jet print, screen print and engraving to deliver this project.
Top Tip:
What could YOU achieve by working with Reynolds?
We all want to have meaningful meetings with our target audience and what could be more inviting than a ‘Cup of Coffee’ campaign. This project was aimed at senior decision makers of large brands and successfully achieved its purpose – there was no hiding the message!
To support the clients brand, Portmeirion pottery was purchased with coffee and labelling added to personalise the message.
Top Tip:
The more creative you are, the better the lead generation results!
