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June 17, 2021

Finishing Touches Help & Advice Services

What is Lumpy Mail?

Lumpy mail, as we know it, is a mailing to a client or prospect that is differentiated by its perceived value and ‘bulk’.

Letter, flyer and leaflet mailings have become devalued by their volume and scattergun approach. Their success rates are consequently very low at a fraction of a percent.

Lumpy mailings are, by their very nature, more valuable. They are used in lower quantities to highly targeted audiences but can achieve very high success rates. The outcome of a lumpy mailing is to get an appointment, engage with a prospect or in some cases to say thank you! Some of our prospecting mailings achieve engagement rates of 25%!

Here are some examples of successful lumpy mailing campaigns:

A presentation box with a closed cell foam tray containing a personalised video brochure with a silk pull tag.

An invitation make up of a handmade envelope containing a sealed folder and a tray holding a CNC cut 2-piece invitation personalised on the reverse.

A highly successful ‘Cup of Coffee’ campaign created to generate appointments with high value prospects.

A new product launch campaign based around a branded mirror with the recipient seeing success in their reflection.

Books heavily personalised on the front cover, inner sleeve and text pages, making the point that we are all authors of our own success.
Roofbase mailing pack with pen, brochure and personalised envelope.
A classic B2B product catalogue and branded pen campaign inside a branded envelope.
A thank you campaign using honey as the representational product to pair with the clients brand with personalised honeycomb shaped messages.

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