Lumpy mail, as we know it, is a mailing to a client or prospect that is differentiated by its perceived value and ‘bulk’.
Letter, flyer and leaflet mailings have become devalued by their volume and scattergun approach. Their success rates are consequently very low at a fraction of a percent.
Lumpy mailings are, by their very nature, more valuable. They are used in lower quantities to highly targeted audiences but can achieve very high success rates. The outcome of a lumpy mailing is to get an appointment, engage with a prospect or in some cases to say thank you! Some of our prospecting mailings achieve engagement rates of 25%!
Here are some examples of successful lumpy mailing campaigns: