Client
Creating an identity that truly captures the personality and core values of Michelle and Tracey’s accounting business.
The outdated logo and branding was holding T&M back and even reflected badly on their positive message, it was time to bring in a new look but it had to be right.
We take a lot of time to understand what makes our clients special, feedback from clients say this is where the ‘Reynolds magic happens’!
It did not take long for the ampersand to become the clients favoured design element. This came to life when we introduced colours eventually settling on orange, the warm energy that T&M radiates.
The accompanying brand guidelines we produced provide a set of clear instructions and standards for how the brand is to be represented visually. Easy to follow by anyone T&M sees fit, they provide consistency of the T&M brand across a range of media channels.
Reynolds helped us understand the psychology of colours, we love how significant the orange has become, it signifies the ‘fire’ of the passion in our business and relationships with our clients . . .
We wear our brand with pride, our logo reflects who we are.
For the first time it feels like our business has an identity.
Tracey Adams
Practice Owner