May 19, 2021
The Problem –
A client needed to have meaningful conversations with high level UK brand managers to grow their UK business and was finding it difficult to reach out to these people.
The Solution –
We all like to do business over a cup of coffee and their creative agency devised a campaign utilising a high quality china coffee set (in the the clients brand colours) together with specific roasted coffee beans and over labelling to brand the presentation box.
The quality of the china crockery set the tone of the level of expectation and this was clearly picked up and reciprocated by the target audience. A printed mug would not have been appropriate for this campaign!
The Result –
The team managed to set the appointments they were looking for and the planned new business followed.