Client
Proud to be the longest-established bicycle manufacturer in the UK with a heritage going back to 1926.
Pashley Cycles are unique in their design and quality, producing over 160 models from their factory in Stratford-upon-Avon of timeless classics like ‘The Guvnor’ through to modern day city and cargo E-Bikes.
We were introduced to Pashley Cycles in 2004 and bowled over by their craftsmanship and iconic styling. It is and always has been a premium brand. Tasked with creating a range of brochures, tags and owner’s manuals that harked back to the 1940’s was a challenge we relished. Our print had to look as authentic as the bikes themselves.
Using traditional manilla covers, Italian off-white paper, brass staples, embossing, debossing, foiling, and creating our own special mix of satin UV varnish, we chose materials & finishes with true quality that really brought their brand to life.
Pashley take their styling seriously, every little part must compliment the bicycle, this is a great example of where ‘good enough’ is just not good enough. Our print is seen to be equally as important as the Brooks leather saddle and the Sturmey-Archer hub gears.
